Privacy Policy

Contact and project review form. Your name, email address, phone number, company, message and the project details you choose to share, such as project type, stage and launch timeline. The form is sent to our team by email.

Newsletter sign-up. The details you enter in the sign-up form, used to send you our updates.

Launch Readiness Scorecard. Your first name, work email, company, optional project name, your answers and your resulting score. We use these to email you your results and occasional pre-sale launch insights, and record them in our customer relationship management (CRM) system.

Booking a call. Calls are booked through Zoom Scheduler, which collects the details you enter in its booking form under its own privacy policy.

When you visit the site, the following services collect information about your device and how you use the site, such as pages viewed, clicks, referring site, browser type and IP address:

• Google Analytics, to measure visits and traffic sources.
• PostHog, to understand how visitors use the site, including page views and clicks.
• Vercel Web Analytics and Speed Insights, to measure visits and page performance.
• Meta Pixel, to measure the results of our advertising.
• Google reCAPTCHA, to protect our forms from spam and abuse.

Some of these services use cookies. Our Cookies Policy explains how to control them.

• To reply to your enquiry and prepare a project scope.
• To send you scorecard results and updates you asked for.
• To understand how the site is used and improve it.
• To measure our advertising.
• To keep our forms free of spam.

We do not sell your personal information. We share it only with the service providers that help us run this website and our business: Google (Workspace email, Analytics and reCAPTCHA), monday.com (CRM), Zoom (call booking), PostHog (product analytics), Vercel (hosting and analytics) and Meta (advertising measurement).

Some of these providers process information outside Canada, including in the United States, where it may be subject to the laws of that country.

You can unsubscribe from our emails at any time using the link in any email, or by writing to us. You can block or delete cookies in your browser settings.

You can ask to see, correct or delete the personal information we hold about you, or withdraw your consent to its use, by emailing info@estatearc.ca.

We keep enquiry and scorecard information only for as long as we need it for the purposes above, then delete it.

We may update this policy when our website or services change. The date at the top of this page shows when it was last updated.

Questions about this policy or your personal information: