Standard
See what buyers engage with, from launch day.
- Developer dashboard
- Finish popularity
- Source breakdown by channel
Packages
Home builder software packages, scoped by your home types.
Every package delivers the same three outcomes: more upgrade revenue, a project buyers understand, and buyer intelligence before you build. They differ by home types, rooms, interactive features and Live Insights depth. Each is a one-time build plus a monthly platform fee for hosting, Live Insights and support while you sell.
Book a project review
Explore the live demo45 minutes. No pitch.
How many home types are you launching?
Packages are scoped by home types, not unit count. Pick one to see the package that fits. Any package can add home types later.
Packages
What each home builder software package includes.
With or without upgrade options, help buyers understand your project. Let them explore the homes, see what is included and revisit the details as they decide. Each card lists everything in the package.
For Small Communities
Essential
1 home type · 4 photoreal configurable rooms · Community aerial · Launches in 2 to 4 weeks
Every buyer starts with clarity.
Give buyers a complete understanding of the home before they ever visit a sales centre.
Upgrade sales
- Finish & upgrade configurator with live upgrade pricing
- Base material library
- Material transparency panels (brand, finish, warranty, quality)
Project clarity
- 4 photoreal configurable rooms for 1 home type, in every finish and upgrade state: kitchen and living, primary bath, primary bedroom and one of your choice
- 1 hero exterior rendering (front elevation)
- 1 marketing floor plan
- Community aerial
- Project microsite, mobile-optimized
Buyer interactivity
- Buyer accounts with saved selections
- Lead capture on sign-up
- Finish comparison tools
- Sales-centre kiosk mode
Developer tools
- Live Insights Standard
- Developer dashboard
- Finish popularity
- Source breakdown
- Content updates, weekly build updates, sales-team onboarding
Outcome
Buyers arrive with context. Your sales team spends less time explaining and more time closing.
Recommended starting pointFor Growing Communities
Expanded
2+ home types (2 included) · 8 photoreal configurable rooms (4 per type) · Interactive site plan · Launches in 4 to 6 weeks
Your sales team arrives briefed. Buyers arrive ready.
Create a consistent buyer experience across every channel while gaining visibility into what buyers actually want.
Upgrade sales
- Finish & upgrade configurator with live upgrade pricing
- Expanded material library
- Material transparency panels (brand, finish, warranty, quality)
- Buyer PDF (saved-selection summary)
Project clarity
- 8 photoreal configurable rooms across 2 included home types (4 per type), in every finish and upgrade state
- 2 hero exterior renderings (one per home type)
- 2 marketing floor plans with reverse toggle
- Community aerial
- Interactive site plan: per-lot home type, live availability (Available / Reserved / Sold), phase marking
- Project microsite, mobile-optimized
Buyer interactivity
- Buyer accounts with saved selections
- Lead capture on sign-up
- Unit & finish comparison tools
- Sales-centre kiosk mode
Developer tools
- Live Insights Pro
- Buyer intent scoring
- Finish popularity
- Unit-level engagement insights
- Content updates, weekly build updates, sales-team onboarding
Outcome
Every buyer interaction becomes a signal. Know which units, finishes, and upgrades are generating attention before construction begins.
For Flagship & Master-Planned Communities
Signature
2+ home types (2 included) · 8 photoreal configurable rooms (4 per type) · 3D community model · Launches in 6 to 8 weeks
Your project runs on intelligence, not instinct.
For developers managing larger launches where buyer behaviour becomes a strategic asset.
Upgrade sales
- Finish & upgrade configurator with live upgrade pricing
- Premium material library
- Material transparency panels (brand, finish, warranty, quality)
- Buyer PDF (saved-selection summary)
Project clarity
- 8 photoreal configurable rooms across 2 included home types (4 per type), in every finish and upgrade state
- 2 hero exterior renderings (one per included home type)
- 2 marketing floor plans (one per included home type)
- Community aerial
- Interactive 3D community model
- Interactive site plan: per-lot home type, live availability (Available / Reserved / Sold), phase marking
- Project microsite, mobile-optimized
Buyer interactivity
- Buyer accounts with saved selections
- Lead capture on sign-up
- Unit & finish comparison tools
- Sales-centre kiosk mode
- Appointment & callback booking
- AI-PoweredEstateArc Concierge (Upcoming): an AI-powered buyer assistant that answers project questions, explains finishes, and guides buyers through the experience.
Developer tools
- Broker portal & branded links
- Live Insights Enterprise
- Everything in Pro: buyer intent scoring, finish popularity and unit-level engagement insights
- Broker-level insights
- Selection reporting
- AI-enabled high-intent alerts (Upcoming)
- Custom reporting
- Executive summary
- Quarterly pre-sale review with EstateArc
- Dedicated launch manager for 12 months
- Content updates, weekly build updates, sales-team onboarding
Outcome
Build a reusable intelligence layer across projects, phases, and communities. The longer EstateArc runs, the more your organization learns.
Every package runs on the same connected platform. As your project grows, EstateArc grows with it.
Included in every package
Kiosk mode, live upgrade pricing and a community aerial are in all three. Packages differ by home types, rooms, interactive features and the Live Insights tier.
- Finish & upgrade configurator with live upgrade pricing
- Material transparency panels
- 4 photoreal configurable rooms per included home type
- Hero exterior rendering per included home type
- Marketing floor plan per included home type
- Community aerial
- Project microsite, mobile-optimized
- Sales-centre kiosk mode
- Buyer accounts with saved selections
- Lead capture on sign-up
- Finish comparison tools
- Live Insights developer dashboard
- Content updates, weekly build updates, sales-team onboarding
Compare
Three packages, side by side.
Essential
- Project suitability
- 1 home type
- Included home types
- 1
- Photoreal configurable rooms
- 4
- Hero exterior renderings
- 1
- Marketing floor plans
- 1
- Material library
- Base
- Finish & upgrade configurator with live upgrade pricing
- Included
- Community aerial
- Included
- Interactive site plan
- Add-on
- Interactive 3D community model
- Add-on
- Sales-centre kiosk mode
- Included
- Unit comparison tools
- Not included
- Buyer PDF (saved-selection summary)
- Not included
- Appointment & callback booking
- Not included
- Broker portal & branded links
- Add-on
- EstateArc Concierge
- Not included
- Live Insights
- Standard
- Dedicated launch manager for 12 months
- Not included
- Launch
- 2 to 4 weeks
Expanded
- Project suitability
- 2+ home types
- Included home types
- 2
- Photoreal configurable rooms
- 8
- Hero exterior renderings
- 2
- Marketing floor plans
- 2
- Material library
- Expanded
- Finish & upgrade configurator with live upgrade pricing
- Included
- Community aerial
- Included
- Interactive site plan
- Included
- Interactive 3D community model
- Add-on
- Sales-centre kiosk mode
- Included
- Unit comparison tools
- Included
- Buyer PDF (saved-selection summary)
- Included
- Appointment & callback booking
- Not included
- Broker portal & branded links
- Add-on
- EstateArc Concierge
- Not included
- Live Insights
- Pro
- Dedicated launch manager for 12 months
- Not included
- Launch
- 4 to 6 weeks
Signature
- Project suitability
- 2+ home types
- Included home types
- 2
- Photoreal configurable rooms
- 8
- Hero exterior renderings
- 2
- Marketing floor plans
- 2
- Material library
- Premium
- Finish & upgrade configurator with live upgrade pricing
- Included
- Community aerial
- Included
- Interactive site plan
- Included
- Interactive 3D community model
- Included
- Sales-centre kiosk mode
- Included
- Unit comparison tools
- Included
- Buyer PDF (saved-selection summary)
- Included
- Appointment & callback booking
- Included
- Broker portal & branded links
- Included
- EstateArc Concierge
- Upcoming
- Live Insights
- Enterprise
- Dedicated launch manager for 12 months
- Included
- Launch
- 6 to 8 weeks
Any package can add any item. One home type suits Essential. Two or more suit Expanded, or Signature for flagship and master-planned launches.
Live Insights
Analytics in every package. Depth by tier.
Every package reports buyer engagement from launch day. The tiers differ in how far the data goes: from what buyers look at, to which buyers are ready, to reporting built for the people who sign off.
Pro
Know which buyers are ready, and which homes they want.
Developer dashboard and source breakdown, plus:
- Buyer intent scoring
- Finish popularity
- Unit-level engagement insights
Enterprise
Buyer data shaped for the people who decide.
- Everything in Pro: buyer intent scoring, finish popularity and unit-level engagement insights
- Broker-level insights
- Selection reporting
- AI-enabled high-intent alerts (Upcoming)
- Custom reporting
- Executive summary
- Quarterly pre-sale review with EstateArc
An initial period is bundled with every package. After it, Live Insights continues month-to-month in the same tier with no lock-in, and any package can move up a tier as an add-on.
Add-ons
Extend any package to match your project.
Add at signing or layer in mid-project, on the same terms.
Channel expansions
- Broker portal & branded links(Included in Signature)
- Interactive site plan(Included in Expanded and Signature)
- Interactive 3D community model(Included in Signature)
- Project website design & integrationBuild a full pre-construction project website or embed EstateArc into your existing site.
Scope expansions
- Additional home types(4 configurable rooms each)
- Additional configurable rooms
- Expanded or premium material library
- Additional hero exterior renderings (streetscape, side elevation, alternate angles)
- Cinematic architectural films and walkthrough animations: interior walkthroughs and exterior/community flythroughs
- Interactive 360° virtual tours: interiors or community viewpoints
Service expansions
- CRM integration
- Live Insights tier upgrade(Standard to Pro, Pro to Enterprise)
- On-site or remote sales-team training(Beyond onboarding)
Add-on scope is confirmed on your project review.
How pricing works
What you pay for, and what it replaces.
We don't publish prices, because every project is scoped to its home types, rooms and add-ons. The structure is the same for everyone.
One-time build
50% on signing, 50% on launchSized by your home types, configurable rooms, material library and any add-ons, not by unit count. You get a written scope and quote within 48 hours of your project review.
Monthly platform fee
Billed monthly, no lock-inCovers hosting, Live Insights and support while you sell. An initial period is bundled with every package; after it, the fee runs month-to-month and you can pause, downgrade or cancel.
Add-ons
Same 50/50 splitAny package can add any item, at signing or mid-project, on the same terms either way.
Payment, refund and cancellation terms are set out in full in the common questions.
What pre-sale costs today
A typical launch splits its budget across a digital sales presence, renderings and a physical model home or suite, each from a different vendor. The model home often costs more than everything else combined, and it can't tell you which layouts, finishes or upgrades buyers care about.
1 in 5
At a typical upgrade margin, one additional upgrade sold per five homes covers the EstateArc build and platform fee for the project.
Upgrades and options typically account for 10 to 20% of a new home's selling price. Source: Pro Builder.
$20K to $60K
$40K to $80K
$200K to $400K
Digital sales presenceRenderings & visualsPhysical model home / suite
Want the deliverable-by-deliverable breakdown instead of packages?
See every service in detailFAQ
Common questions
Packages are scoped by home types, not by unit count. A 50-unit project with two home types fits Expanded just as cleanly as a 200-unit project with two home types. The only reason to break out of the productized packages is if your project needs custom scope: multi-phase rollouts, unique deliverables, or specialty integrations. In those cases, we scope custom on the project review.
By depth, not by access: every package reports from launch day. Standard, in Essential, is the developer dashboard with finish popularity and a source breakdown. Pro, in Expanded, adds buyer intent scoring and unit-level engagement insights. Enterprise, in Signature, includes everything in Pro (buyer intent scoring, finish popularity and unit-level engagement insights) and adds broker-level insights, selection reporting, custom reporting, an executive summary and a quarterly pre-sale review with EstateArc. AI-enabled high-intent alerts are upcoming in Enterprise. Any package can move up a tier as an add-on.
Because there is more to build. Both include two home types, and every home type adds four photoreal configurable rooms, a hero exterior and a marketing floor plan. Expanded adds the interactive site plan. Signature adds the interactive 3D community model, the broker portal and Enterprise reporting on top. Essential launches in 2 to 4 weeks, Expanded in 4 to 6 and Signature in 6 to 8, with scope and timeline confirmed in writing within 48 hours.
Yes. Any package can add any item: additional home types, rooms, the 3D community model, the broker portal or CRM integration, at signing or layered in mid-project, on the same terms either way. Scope is designed to grow with your launch.
No. Kiosk mode itself is in every package, and it runs on your own tablet or large touchscreen in the sales or presentation centre, so nothing is installed on site. We demonstrate it live on a project review.
Live Insights continues month-to-month in the same tier (Standard, Pro or Enterprise) with no auto-renewal lock-in, so you can pause, downgrade, or cancel at any time after the bundled period. You keep the platform; Live Insights is the recurring intelligence layer on top. The tier and fee are confirmed on your project review.
The one-time build is 50% deposit on signing and 50% on launch. Add-ons follow the same 50/50 split. The monthly platform fee is billed monthly in advance during and after the bundled period.
Production becomes non-refundable once it starts, roughly 48 hours after signing, because work begins immediately. If EstateArc misses an agreed launch milestone by more than 7 days for reasons within our control, you receive a 10% credit toward future work.
Let's talk
If you're rethinking how you approach pre-sale, we should talk.
A conversation about the project you're launching and which package fits. You leave with a written scope either way.
Useful to have on hand: your drawings, finish schedule and the number of home types.
Book a project review
Explore the live demo45 minutes. No pitch.
- 45 minutes, on Zoom
- With Ferdous Shahidi, founder of EstateArc
Opens Zoom Scheduler in a new tab.