48-hour scopeProject Intake
You share drawings, finish schedules, floor plans, and brand assets. We confirm scope, timeline, and deliverables.
EstateArc is a Canadian pre-sale platform built for one kind of client: townhome developers who need to sell units before they exist — and need to know what buyers wanted while there’s still time to act on it.
Founder & CEO
I help real estate developers show buyers what they're building — before it's built.
I started EstateArc because developers were buying pre-sale marketing in pieces — renderings from one vendor, a microsite from another, a sales centre build from a third — with no shared view of how buyers were responding to any of it.
We produce the visual assets every project requires: photoreal renderings, walkthroughs, animations, and presentation collateral. Then we connect them into one interactive buyer experience that runs across your website, your sales centre, and your broker channels.
Buyers explore floor plans, configure finishes and materials, and view full specifications from any device. You see exactly what they engage with — before and during pre-sale, while there's still time to act on it.
If you have a project in the pipeline, I'm happy to walk you through what an interactive presentation could look like for it.
Connect on LinkedInDevelopers spend hundreds of thousands of dollars to sell homes that don't physically exist yet — split across a digital sales presence, renderings and visuals, and a physical model home or suite that often costs more than everything else combined.
Each line item is bought from a different vendor, on a different timeline, with no shared view of how buyers actually respond. The single most expensive piece — the model home — can't tell you which layouts, finishes, or upgrades buyers care about.
“Pre-sale becomes guesswork — wrapped in beautiful visuals.”
From your townhome drawings to a live, interactive buyer experience — in 2 to 3 weeks.
48-hour scopeYou share drawings, finish schedules, floor plans, and brand assets. We confirm scope, timeline, and deliverables.
2–3 weeksWe build the full experience — renderings, walkthroughs, configurator, and dashboard. Buyers can explore every material, brand, and warranty detail inside the configurator, replacing the model home with a more transparent buying experience. You review and approve at three checkpoints.
Go liveYour experience goes live on your project website, in your sales center, and across your broker network — so buyers see the same project everywhere they look.
OngoingEvery buyer interaction — finish selections, walkthrough views, configurator activity — flows into your dashboard in real time. We stay close through pre-sale for updates, revisions, and broker rollout.
48-hour scopeYou share drawings, finish schedules, floor plans, and brand assets. We confirm scope, timeline, and deliverables.
2–3 weeksWe build the full experience — renderings, walkthroughs, configurator, and dashboard. Buyers can explore every material, brand, and warranty detail inside the configurator, replacing the model home with a more transparent buying experience. You review and approve at three checkpoints.
Go liveYour experience goes live on your project website, in your sales center, and across your broker network — so buyers see the same project everywhere they look.
OngoingEvery buyer interaction — finish selections, walkthrough views, configurator activity — flows into your dashboard in real time. We stay close through pre-sale for updates, revisions, and broker rollout.
Townhome developers use EstateArc to reduce reliance on $300K+ model homes and launch interactive buyer experiences in 2–3 weeks.
We don’t serve every asset class or every market. That focus is what lets us ship a full pre-sale platform in weeks instead of quarters.
Canadian company, serving townhome developers across Canada.We built EstateArc specifically for Tier 3 Canadian townhome developers. We don't try to be everything to everyone.
Every visual we build can capture leads and feed buyer behavior straight to your sales team.
The same platform powers your project website, sales-center kiosk, and broker share links — with one unified dashboard.
Renderings, animations, walkthroughs, microsites, and the interactive configurator — under one roof.
Every item in your unit is one click away from brand, model, finish, and warranty details. No buyer guesswork. No disputes at closing.
Want to see what we actually build?
Explore services45-minute call. No pitch. You leave with a written summary of recommendations whether we work together or not.