Who runs EstateArc, and who will I actually work with?

Ferdous Shahidi founded EstateArc and works on every project directly. He scopes the engagement, runs the review calls, and signs off on what ships. Production runs through a dedicated visualization pipeline rather than a rotating roster of subcontractors, so the person who understood your drawings on the first call is still the person answering in week three.

Where is EstateArc based, and do you only work in Toronto?

The company is based in Toronto, Ontario, and works with townhome developers across Canada. Active regions include the Greater Toronto Area, Hamilton and Niagara, Kitchener-Waterloo and Guelph, Ottawa, Calgary, and Greater Vancouver. Every engagement runs remotely from your drawings and finish schedules, so a project outside those regions follows exactly the same process.

Why do you only work with townhome developers?

Because scope in pre-sale visualization is set by the number of home types, not the number of units, and townhomes have a shape we know precisely: two to four home types, repeated across a community, sold from plans before anything is built. Staying inside that means we are not learning your category on your budget. If you are launching a high-rise or a single custom home, a generalist studio is the better fit and we will say so on the call.

EstateArc was founded in 2026. Why work with a new company?

Fair question, and the honest answer is that we compete on focus rather than on tenure. What we offer instead of a decade of case studies is a complete working build you can open right now, a scope and timeline in writing within 48 hours, and a founder who is personally on your project rather than assigning it. If the reference build does not convince you, nothing we claim about ourselves should.

Do you subcontract the rendering work out?

No. Renderings, walkthroughs, animations, the microsite, and the configurator all come from one pipeline and one model of your project. That is the point of the company. The fragmented alternative, where three vendors each own a piece and nobody owns the integration, is the specific problem EstateArc was built to remove.

How do we know the visuals match what we are actually selling?

Your drawings, finish schedule, and approved product references are the only inputs we build from, and every material carries the real brand, model, and finish code rather than a generic label. Your team reviews the rooms and the full option set against that schedule before anything goes live. Screens are not colour-accurate, so physical samples stay the reference for final colour and texture, and we say that to buyers inside the experience rather than leaving it to the purchase agreement.

Are you a rendering vendor or a software platform?

Both, which is why we describe ourselves as neither on its own. We produce the visual assets a pre-sale launch requires, and we run the platform those assets live inside. Buying them separately is what leaves developers with beautiful images and no idea which home type buyers preferred.

About EstateArc

Give buyers a clearer picture of their future home, before it’s built.

EstateArc is a Canadian pre-sale platform built for townhome developers. We bring project visualization, interactive finish selection, and buyer insights into one experience, helping developers present projects earlier, buyers explore with confidence, and sales teams understand what matters to them.

The company

Narrow on purpose, Canadian by design

We don’t serve every asset class or every market. That focus is what lets us ship a full pre-sale platform in weeks instead of quarters.

Based in: Toronto, ON
Serving: Townhome developers across Canada
Founded: 2026
Scope confirmed in: 48 hours
Typical build: 2 to 4 weeks

Where our projects actually are

Townhome markets differ more than the asset class suggests. These are the ones whose unit mixes, buyer profiles, and release cycles we already know.

Greater Toronto Area

Ontario

Home market. Most of our work starts within a two-hour drive of the office.

Hamilton and Niagara

Ontario

Stacked and back-to-back townhome stock, where unit mix does the selling.

Kitchener-Waterloo and Guelph

Ontario

Mid-size builders launching two to four home types per community.

Ottawa

Ontario

Freehold and condo townhome releases phased across long build windows.

Calgary

Alberta

Fast release cycles where pre-sale decisions are made months ahead of shovels.

Greater Vancouver

British Columbia

Dense low-rise sites where buyers are choosing from plans alone.

We work remotely with every client, so the office address matters less than the drawings. If your project sits outside these regions, the process does not change.

Why we exist

We are not the rendering. We are the system around it.

A presentation centre is the most expensive sales tool in pre-construction. Fit it out with a model home and the build lands somewhere around $300,000, takes months to finish, shows exactly one finish package, and can only be seen by people willing to drive to it. By the time it opens, the decisions it was meant to inform have already been made.

The alternative most developers reach for is a folder of renderings. That solves the cost problem and none of the others. A rendering is still one fixed combination, still silent about what the buyer thought of it, and still disconnected from the microsite, the sales centre, and the broker deck it ends up inside.

A presentation centre is a bet you place before you know the odds. We would rather you saw the odds first.

Physical scale model under glass beside the EstateArc buyer experience running on a laptop, tablet and phone

Visuals that report back.

We produce every visual a pre-sale launch needs, then connect them into one buyer experience instead of handing over a folder. The connection is the product. It is also what turns marketing spend into evidence.

Produce the full set once

Photoreal renderings, walkthroughs, animations, marketing floor plans, and presentation collateral, all built from the same model of your drawings so nothing drifts between channels.

Connect it into one experience

Buyers explore floor plans, configure finishes and materials, and open full specifications from any device. The same build runs on your website, your sales centre screen, and your broker share links.

Read what buyers actually did

Every room opened and every finish kept comes back as a number. You see which home type and which package demand is forming around while there is still time to act on it.

Illustration of a buyer confused by separate renderings, PDFs, floor plans and emails, beside the same pieces combined into one platform and a unified buyer view

A rendering shows the home. EstateArc shows the buyer their home, and develops what buyers want.

EstateArc is a Toronto-based team of seven, bringing architectural visualization, interactive finish selection, and buyer analytics together for Canadian townhome developers.

Our technology specialists and visualization artists work toward three outcomes: making upgrades easier to choose, homes easier to understand, and buyer interest easier for sales teams to act on.

Ferdous Shahidi
Founder & CEO
Ferdous founded EstateArc after seeing Canadian townhome developers struggle with fragmented pre-sale vendors: renderings here, microsites there, and no visibility into what buyers actually wanted before they walked into the sales centre.
Let’s connect
Robin
Co-FounderTechnology
Robin leads EstateArc’s technology team, overseeing the development of our interactive platform and the systems that connect buyer experiences with actionable insights for developers.
Abbas
Co-FounderVisualization
Abbas leads EstateArc’s visualization team, transforming architectural designs into realistic, interactive experiences that help buyers explore and understand their future homes.

How we think

The industry sells this in pieces. We refused to.

Renderings from one vendor, a microsite from another, a sales centre build from a third. That split exists because pieces are easier to sell and easier to quote, not because the pieces work better apart. The developer is left doing the integration, usually in the weeks when they can least afford to.

So we built the whole chain instead. One model of your project feeds every asset, every channel reads from the same source, and every interaction lands in one dashboard. It is slower to set up as a business and far harder to scale than selling images by the batch. It is also the only version where anyone can answer what buyers wanted before the launch is over.

Townhome living room rendered in the light oak finish option — What buyers see

Live insights dashboard showing buyer engagement by home type — What it tells you

One engagement, stated in full.

What a project covers, what you can hold us to, and how long it takes. One scope, one team, one invoice.

ScopeSee all 19 services

Terms

48 hours to scope
Send drawings Monday and you have scope, timeline, and deliverables in writing by Wednesday.
You work with the founder
Ferdous scopes the work, runs every review call, and signs off on what ships.
Instrumented by default
Every asset captures leads and reports engagement. Analytics is never an upgrade tier.
Transparent through closing
Real brand, finish, tier, and warranty terms on every material a buyer picks.

TimingSee packages

48-hour scopeDay 0
Intake
You send drawings. We send scope, timeline, and deliverables in writing.
2 to 4 weeksWeek 1
Production
Full visual set and interactive experience built together, approved at set checkpoints.
Go liveWeek 4
Launch and read demand
Live across web, sales centre, and brokers at once. The dashboard reports from day one.

Reference build

Willow is the whole argument, live and clickable.

Rather than describe the platform, we keep a complete townhome buyer experience running in public. Open it on a phone or a desktop and use it the way a buyer would.

Photoreal rooms for every home type, built from drawings
A finish configurator with full brand and warranty detail
The same build running across website, sales centre, and broker links
Every interaction reporting into one engagement dashboard

Open the Willow showcase

Willow is our own reference build, not a client case study. It exists to show you the experience end to end, so nothing here is a claim about another developer's sales results.

The Willow project microsite running in a browser

The questions we get on the call

About the company rather than the product. For questions about scope, pricing, and deliverables, the services and platform pages go deeper.

Contact

Ready to see what your next launch could look like?

45 minutes. No pitch. You leave with a written summary of recommendations whether we work together or not.

Give buyers a clearer picture of their future home, before it’s built.

We are not the rendering. We are the system around it.

A presentation centre is a bet you place before you know the odds. We would rather you saw the odds first.

The industry sells this in pieces. We refused to.

Willow is the whole argument, live and clickable.

Rather than describe the platform, we keep a complete townhome buyer experience running in public. Open it on a phone or a desktop and use it the way a buyer would.

Photoreal rooms for every home type, built from drawings

A finish configurator with full brand and warranty detail

The same build running across website, sales centre, and broker links

Every interaction reporting into one engagement dashboard

Open the Willow showcase

Willow is our own reference build, not a client case study. It exists to show you the experience end to end, so nothing here is a claim about another developer's sales results.

Give buyers a clearer picture of their future home, before it’s built.

Narrow on purpose, Canadian by design