Does the configurator show upgrade prices?

Yes. Each finish and upgrade carries the price impact you set, and the running total updates as the buyer switches options. The prices are yours to set and change, and the same figures appear on the website, the sales-centre kiosk and in broker links.

Can buyers see the actual brand and warranty details of each finish?

Yes. Every material, appliance, fixture and finish carries a transparency panel with the real brand and product name, the specific finish, the quality tier and the warranty terms. Buyers arrive at their selections appointment already informed, revisit what they purchased during the construction wait, and have written expectations on record, which is what reduces disputes after closing.

How many rooms are configurable?

Four rooms per home type: kitchen and living, primary bath, primary bedroom and one of your choice. Every package includes four configurable rooms per home type, and additional rooms or home types can be added to any package.

What does the buyer take away?

A PDF summary of their saved selections, generated from their own configuration and branded to the project. It is emailed automatically or printed in the sales centre, so the conversation they have at home is about the home they configured.

Upgrade sales

How do you sell more upgrades before construction?

Give buyers a photoreal room they can configure themselves, with the price impact of every finish and upgrade shown live. Buyers explore upgrades on their own time, from any device, and arrive at their selections appointment already decided. You see which upgrades hold attention before the upgrade schedule is locked.

Book a project review

45 minutes. No pitch.

Explore the live demo

A photoreal townhome kitchen inside the EstateArc finish configurator with clickable finish hotspots

How it works.

Produced once from your drawings, then deployed on the website, in the sales centre and in broker links. Every screenshot below is the live Willow build.

01
Buyers open a photoreal room
Kitchen and living, primary bath, primary bedroom and one room of your choice, rendered from your drawings and finish schedule. Every finish and upgrade state is pre-rendered, so switching is instant.
02
They switch finishes and watch the price move
Cabinetry, countertops, flooring and fixtures update in place. The upgrade total updates with them, so the buyer understands the cost of each choice without booking an appointment.
03
Every material shows what it really is
Transparency panels on each finish show the brand, product, quality tier and warranty. Buyers arrive at selections informed, and written expectations reduce disputes after closing.
04
Selections are saved, shared and reported
Buyers save combinations to their account and download a PDF summary of their selections. Your team sees the same selections in the dashboard before the appointment.

What's included.

Every package is a one-time build plus a monthly platform fee for hosting, Live Insights and support while you sell. Items marked add-on can be added to any package.See packages

Finish & upgrade configurator with live upgrade pricingIn every package
Material transparency panels (brand, finish, warranty, quality)In every package
Four photoreal configurable rooms per home typeIn every package
Buyer accounts with saved selectionsIn every package
Finish comparison toolsIn every package
Base material library (expanded and premium libraries in larger packages)In every package
Unit comparison tools (included in Expanded and Signature)Add-on
Buyer PDF of saved selections (included in Expanded and Signature)Add-on
EstateArc Concierge, AI buyer assistant (upcoming; included in Signature)Add-on
Additional rooms and home typesAdd-on

The number

10 to 20%

of a new home's selling price is upgrades

Source: Pro Builder

Who it's for.

Townhome developers whose upgrade program still runs on a binder and a selections appointment
Sales teams spending appointments explaining finishes instead of closing
Developers who want upgrade demand data before the upgrade schedule is set

Questions about upgrade sales.

Packages and commercial terms are covered on the platform page. These are the questions about this outcome.

A rendering is a fixed image of one finish combination. A finish configurator is interactive: the buyer moves between rooms, switches cabinetry, countertops, flooring and fixtures, and sees the photoreal room update immediately. A rendering shows buyers the home you chose for them. A configurator lets them build the home they want, and records which options they kept coming back to.

Next step

Tell us what you're launching and we'll scope it in 48 hours.

Bring your drawings, home types and launch date. You leave with a written scope of exactly what your project needs and what it will deliver.